Brands embrace memes as a serious marketing strategy

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Brands embrace memes as a serious marketing strategy

newsletter.smartbrief.com·newsletter.smartbrief.com·22 days ago

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#marketing #smartbrief #brands #memes #strategy #photo

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Brands embrace memes as a serious marketing strategy

2026-05-11

Brands are increasingly hiring meme experts as memes become a bigger part within marketing, moving to a key strategy and shaping public perception. Companies like Live Nation, Adidas and Sony Pictures are seeking meme fluency as a core skill. Meanwhile, Collection of Style has merged its PR and performance marketing teams to better navigate AI-driven discovery and search.

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Brands embrace memes as a serious marketing strategy