Marketing automation + advocate marketing = delicious! This post was originally posted here . 2013 has been a year of transition for me. My wife and I will be adding a new addition to our family, which will require me to paint a room pink and have tea parties (it’s a big transition after having two boys), and I moved from a behemoth of a technology company to a fast moving startup. I have also moved from one area of B2B marketing to another. While the audience we focus on at Influitive is still primarily B2B marketers, the space that we play in is a bit different. Marketing automation software is essentially a marketing database that runs marketing campaigns and provides insights on how those campaigns have performed. It’s the driving engine behind marketing’s efforts and can justify where marketing should be spending its budget. There are, of course, many other functions, such as sales enablement features, but let’s focus primarily on the core aspects of marketing automation.…