CX stack proliferation is outputting fragmented data, causing cost overruns when trying to improve the customer experience. Consolidation is the answer. At a time when many organizations are hyperfocused on reigning in budgets, CX tool sprawl is straining both budgets and teams. Research from the latest State of the Digital Customer Experience report identifies “Limited budgets and resources” at the top digital customer experience challenge (cited by 31% of surveyed organizations). Organizations face mounting challenges from tool sprawl thanks in part to the proliferation of SaaS platforms. While they intend to enhance customer experience tools, instead they create overlapping features, redundant subscriptions and fragmented data. This hinders progress and creates confusion across teams, who often can’t use the data captured in these tools to generate insights and actions that improve the customer experience.…