If you've ever opened Google Ads and noticed your campaign spent way more than the daily budget you set, you're not imagining it. Google's documentation explicitly says they may spend up to twice your daily budget on any given day, evening it out across the month. That's not a bug — it's how their pacing engine has always worked. What changed in March 2026: Google now aggressively targets 100% of your monthly limit — which is 30.4× your daily budget. Even with ad scheduling. So if your campaigns only run 22 days a month (weekdays only, for example), Google can push up to 38% more spend per active day than you'd expect from your daily budget setting. Most PPC managers don't notice until the damage is done. The Campaigns tab in Google Ads doesn't tell you whether you're on pace or headed for overspend. You'd need a spreadsheet, a calendar, and a calculator open in another window — or a SaaS tool that costs $49 to $749 per month. I got tired of the spreadsheet route.…