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Modeling Defections – When is a Customer No Longer a Customer?

blog.jimnovo.com·@HashtagPLUS·about 1 month ago
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Jim answers questions from fellow Drillers (More questions with answers here , Work Overview here , Index of concepts here ) Topic Overview Hi again folks, Jim Novo here. Metrics are not usually also Models ; the metrics have to be fine-tuned / combined and built up into models. And executing this process usually depends alot on what type of business is being analyzed, and what kind of problem is targeted for a solution. So while it’s pretty simple to define a metric, creating a version of the metric that specifically addresses the challenge at hand can be a bit more difficult. Not hard, mind you; it mostly just takes a decent understanding of how the business works. Want some examples?…

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