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The Cognitive Loop That Keeps Us Doomscrolling

Medium·Nirvana Lamba·22 days ago
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We think we’re done scrolling when we close the app, but our brain is already planning its way back in. Press enter or click to view image in full size Photo by Brett Jordan on Unsplash Yes, we all know the moment: you tell yourself you’re done doomscrolling on a device, so you close the app, and then somehow… you’re right back in it. And it’s not because you wanted to stop, but because something much deeper in whatever was in that particular aspect… hauled you right back in again. For instance, the average American now spends 4.65 hours a day on their phone, mostly on non‑voice activities , and that’s a huge chunk of time inside this exact cycle. Furthermore, this proves how scrolling isn’t just a habit anymore, it’s a psychological loop, and it is one that’s been shaped by our brains, our emotions, and the whole algorithm of the apps we use daily.…

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