Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free ! When an AI answers a question using your content, it usually cites you with a source link. What it doesn’t do, 62% of the time, is say your name. The link is there. The brand mention is not. This is what I like to call a ghost citation : the AI using your content doesn’t mention you in the answer. This week, I’m sharing: Why being cited and being mentioned are two different outcomes that require different strategies. Which LLMs name brands vs. which treat them as anonymous source material. The query format and content type that produce 30x more brand mentions. A note from Kevin: I’m a big fan of HubSpot’s Marketing Against the Grain . I had Kieran, one of the co-hosts, on my Tech Bound podcast back in 2023. Now, they launched a newsletter with smart experiments, fresh perspectives, and practical lessons on what’s working right now. So, I thought I would give a friendly shoutout: Check it out .…