Jim answers questions from fellow Drillers (More questions with answers here , Work Overview here , Index of concepts here ) Topic Overview Hi again folks, Jim Novo here. Eating Your Own is not a great idea. Yet in many large companies, different divisions literally try to steal customers / sales from each other using the common customer database. Sure, everyone gets real excited over the plans to merge databases across the company and get the “full view” of the customer, and it makes perfect sense. Perfect sense – if you’re also institutionally prepared for wild battle over customer ownership and value stealing to come. This is particularly true (and difficult to deal with) in multi-channel retail environments. Got your Drillin’ shows on?…