Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Verizon is launching a new Simplicity plan that starts at $30 / month for new customers, or $45 / month for existing ones. In its announcement , Verizon says the plan drops activation and upgrade fees, while offering one flat price for each line. The $30 price for new customers is an “initial promotional offer” that applies after enabling autopay and taking advantage of a discount for switching carriers, according to Verizon . But before customers can ditch Verizon’s $40 fee to activate or upgrade a device, they’ll need to opt in to the carrier’s new loyalty program through the My Verizon app. The loyalty program comes with a new Verizon Dollars perk, which offers 3 percent cash back on your bill each month, as well as a Verizon Shine benefit with access to ticket sales, sweepstakes, and giveaways.…