Menu

Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
🖼️
0

Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"

Rock Paper Shotgun·Edwin Evans-Thirlwell·about 1 month ago
#qnq9hCi7
Reading 0:00
15s threshold

"Our job is to charge way way way less of the value delivery", whatever that means Image credit: Take Two Interactive / Rock Paper Shotgun Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6 's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will cost more than $70 in the USA. Zelnick made these remarks at iicon , "a first-of-its-kind event designed for business leaders and marketing executives" in Las Vegas, which sounds like a banger setting for a Hitman or Bioshock game. “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” he said. “How you feel about something you buy is the intersection of the thing itself and what you pay for.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More