Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under the conference spotlight. Sorting out which is which matters if you are trying to make real technology decisions — so here is a look at the nine most significant announcements, what they mean, and how much you can actually use today. One thing worth noting upfront: Most of the marketing-focused announcements from Cloud Next ’26 are customer and partner stories, not Google product launches. Google is not building a marketing cloud. It is embedding Gemini AI models into tools marketers already use — Salesforce, SAP, Slack, WPP’s agency platform — and betting that owning the AI layer is more valuable than owning the workflow.…