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As Phishing Websites Flourish, Brands Seek Protection from Impersonation

Akamai·Danielle Walter·about 1 month ago
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Blog Security As Phishing Websites Flourish, Brands Seek Protection from Impersonation Danielle Walter is an active advocate of IT professionals worldwide, leading their organizations’ growth through innovative IT transformation. She was a subject matter expert on messaging/branding for cloud providers before specializing in security. She enjoys collaborating on thought leadership within the industry and speaking at events. As a certified sommelier, Danielle savors her free time by exploring new wine, food, and destinations. Brand impersonation attacks are on the rise, according to research by YouMail . For example, the Anti-Phishing Working Group’s Phishing Activity Trends Report , disclosed a record 1,270,883 phishing attacks in Q3 2022. \r\n Companies spend billions of dollars establishing, promoting, and burnishing their brand. Yet, all the time, effort, and money invested in building trust with your customers can become just another area for attackers to exploit.…

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