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Patagonia Sues Drag Queen "Pattie Gonia" for Trademark Infringement

Hyperallergic·Isa Farfan·3 days ago
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News “This is how corporations bully individuals who cannot match their resources,” said the artist and activist. May 29, 2026 — 3 min read Pattie Gonia accused the Patagonia brand of attempting to “erase an activist” by suing her for attempting to trademark her name. (photo Mitchell Overton, all courtesy Pattie Gonia) Activists and LGBTQ+ advocates are voicing public outrage against the outerwear brand Patagonia after it sued the drag queen Pattie Gonia for trademark infringement.  Pattie Gonia, the drag persona of Oregon-based LGBTQ+ and environmental activist Wyn Wiley, took to Instagram this week to accuse the company of attempting to “erase an activist” when it sued her in January for the meager sum of $1 plus attorneys' fees. Those fees would add up to around $1 million, according to Pattie Gonia. The drag queen claims to have raised nearly $5 million for nonprofits that expand outdoor opportunities for LGBTQ+ and BIPOC individuals.…

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