Menu

Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire
📰
0

Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
#oC1J1n7O
#search#barbie#mattel#dolls#really#brand
Reading 0:00
15s threshold

Coinciding with International Women’s Day, Mattel has released the latest Barbie dolls in its Shero line, which the company launched in 2015 to celebrate women who have broken barriers. Dolls in the likeness of acclaimed Mexican painter Frida Kahlo, aviator Amelia Earhart and NASA mathematician Katherine Johnson made their debut, followed by dolls that look like female film director Patty Jenkins and Olympian Chloe Kim. The aspirational dolls come after the toymaker surveyed 8,000 mothers worldwide and found that 86% were concerned about role models for their daughters. While the Shero line reflects changing societal beliefs, it also shows how a venerated company is keeping pace with changing consumer preferences at a time when children are abandoning physical toys for digital devices.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More