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Canva Acquires Simtheory and Ortto

CMSWire.com·Dom Nicastro·about 1 month ago
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Canva's dual acquisition of Simtheory and Ortto signals a push beyond design into agentic AI workflows and full-stack marketing automation. The Gist Dual acquisition. Canva has acquired both Simtheory, an agentic AI and multi-model collaboration platform, and Ortto, a customer data and marketing automation platform, in a move to extend its footprint across the full marketing and content lifecycle. Same founders, two products. Simtheory and Ortto were both built by brothers Chris and Mike Sharkey, previously founders of Stayz, acquired by Fairfax Media. Both will join Canva in leadership roles. More to come April 16. Canva says the Simtheory acquisition lays the groundwork for what it's calling "the biggest transformation in Canva's history," set to be unveiled at Canva Create on April 16. Canva announced today that it has acquired two companies founded by the same team : Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data platform combined with marketing automation.…

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