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Uber’s Data Breach: Can the Company Course-correct?
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Uber’s Data Breach: Can the Company Course-correct?

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Ride-hailing app company Uber is not about to see any immediate loss of customers following recent disclosures that it failed to notify both regulators and the public about a huge data breach. But the company is facing serious longer-term threats to its dominant market position if customers worry about its safety compliance as the industry moves towards driverless cars, according to experts at Wharton and Northeastern University. The disclosures have prompted multiple investigations against Uber in the U.S. and in Europe, which will likely impact its billion valuation as it prepares for an initial public offering in 2018 or 2019. The disclosures came as Judge William Alsup of the U.S. District Court in California began hearing a case in which Google parent company Alphabet has accused Uber of stealing its trade secrets on driverless car technology from its subsidiary Waymo.…

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