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What Works, What Doesn’t: Lessons from Two Companies that Outsource Back-Office Tasks

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Well-educated Indian call-center workers may be sound at solving customer problems, but they can falter when it comes to sniffing out fraudulent customer claims. So says Kadab Mukesh, a manager for a U.S.-based broadcasting corporation that has sent some of its customer-service call center work to India . Mukesh, who asked that his company not be identified, said Indians are used to a lower level of conflict than Americans, which makes Indian call center workers more likely to give credits to customers. During a customer service pilot project of about seven months this year in India , Mukesh believes Indian call-center workers performed fine in helping customers resolve problems such as product-upgrade and service-activation questions. But in other areas, U.S. workers would have out-done the Indians, he says.…

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