According to Daniel M. Cable, what characterizes successful companies these days is “a strikingly different, obsessively focused” workforce, one that — compared to competitors’ workforces — is “downright strange.” Cable, a management professor at the Kenan-Flagler Business School at the University of North Carolina, makes his case in a new book titled , Change to Strange: Create a Great Organization by Building a Strange Workforce (Wharton School Publishing). To get the best results, Cable says, companies have to build a workforce “that is extraordinary in a way that customers care about.” Below, Knowledge at Wharton excerpts a section of the book. Chapter 4: Performance Drivers: What Must Customers Notice About Us So That We Win? Performance Drivers are what cause your Organizational Outcomes to move; they specify what customers need to notice and think about your organization in order to make them choose you over your competition.…