Integrating AI shouldn't mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice. By , Head of Content & Media April 22, 2026 • 2 minutes read Table of Contents Table of Contents The pressure to adopt AI often clashes with the reality of maintaining a brand that still feels human. It is a common struggle: you are caught between the need for rapid innovation and the fear of disrupting workflows that your team spent years perfecting. At the May 6th MarTech Conference , the session “AI + human ingenuity: Where creative and technical teams meet” cuts through the hype to focus on the reality. Moderated by Marc Sirkin, founder and CEO of Marc Sirkin Consulting, this panel brings together leaders who are actively navigating these operational shifts: Greg Boone , CEO of Walk West. Peter Isaacson , CMO at Invoca. Kate Roberts , senior director, strategic accounts and managed solutions at Cella by Randstad Digital.…