Menu

Dick’s to Open Hamptons Pop-up Focused on Private Brands
📰
0

Dick’s to Open Hamptons Pop-up Focused on Private Brands

WWD·Jean E. Palmieri·20 days ago
#kFAMhk0J
Reading 0:00
15s threshold

HAMPTONS SUMMER HOME: Dick’s Sporting Goods is bringing its sports aesthetic to the Hamptons for the first time this summer. On Thursday, the retailer will open a pop-up in East Hampton showcasing its private brands Walter Hagen, Maxfli, Calia and DSG. This marks the first time the company has presented its brands in this format. The temporary space, at 43 Park Place, will remain through Oct. 18 and will house different collections and host brand activations ranging from exclusive capsule launches to master classes over the course of the season. You May Also Like The assortment for the launch will focus on golf including men’s and women’s apparel under the Walter Hagen label along with the Maxfli golf ball brand. The 126th U.S. Open is scheduled to be played at the nearby Shinnecock Hills Golf Club in Southampton in mid-June and the pop-up will offer limited-release licensed merchandise from the tournament as well as curated pieces from VRST, Dick’s men’s apparel brand, as well as Calia’s golf collections.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More