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The Freelander is back – and I’ve had a look around

The Independent·Steve Fowler·27 days ago
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The famous Freelander name, synonymous with two generations of British-built Land Rover 4x4s made between 1997 and 2015, is being revived by JLR’s Chinese partner Chery – with more than a little help from the Indian-owned British firm. Chery has had a joint venture in China with JLR since 2012, building the Range Rover Evoque, Discovery Sport and various models of Jaguar. Now the Chinese-British joint venture will be reviving the Freelander name with a range of six models set to arrive before the end of the decade, and repositioning as what it calls a “British premium intelligent all-terrain brand”. The new Freelander has been designed by JLR, but is being engineered and built by Chery (Steve Fowler) At the launch event in Chery’s home city of Wuhu, Freelander International CEO Lucia Mao introduced the new brand, describing Freelander’s mission as “reshaping British heritage through intelligent innovation, for boundless journeys on any terrain, in every moment”.…

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