Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & Strategy Report: Part One.” The report shows a fast-growing market that is more automated and more demanding of precision than ever. U.S. digital video ad spend will grow 11% year over year and nearly 20% faster than the total ad market, according to the report. For the first time, digital video will account for more than 60% of total TV and video spend, cementing its structural dominance. The increase in investment naturally leads to evolving expectations. Advertisers at this scale tend to prioritize automation, interoperability, and more consistent outcome measurement. Video has become less about testing and more about supporting ongoing performance goals.…