Inside the Palais des Festivals at the premiere of Baz Luhrmann’s “Elvis,” executives from Authentic Brands Group found themselves watching their own intellectual property unspool on the screen. “We were guests. We were not really involved meaningfully from a producer standpoint, from a creative standpoint, and this was our IP,” said Authentic Studios president Colin Smeeton. They had licensed the rights to the Elvis IP to Warner Bros. eight years earlier. As the lights went down in the theater, it was a lightbulb moment for the team. “[We realized] that this was something that we needed to look at internally, that we should be developing these projects and coproducing or producing these projects with other people around our IP. We can no longer just give someone the option of the license,” said Smeeton. You May Also Like That realization would lead to the launch of Authentic Studios in 2023 — and with it, a new model for how fashion and lifestyle brands can operate as content creators.…