*In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.* **Question: Which emerging ecommerce applications beyond the traditional CRM, analytics and CMS are becoming table stakes for B2B-focused ecommerce strategies?** **MarTechBot’s answer: **Great question. The shift in B2B buyer behavior is forcing ecommerce marketers to re-evaluate their tech stacks. While CRM, analytics platforms and content management systems are still foundational, they’re no longer enough on their own. Increasingly, B2B buyers expect real-time, self-service experiences that mirror those in B2C commerce. That expectation is elevating several previously “nice to have” tools to the status of essential applications.…