One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers. Marketers are being bombarded with advice and recommendations on how to run generative engine optimization (GEO) campaigns. Some of this advice is great, but other recommendations are simply snake oil. We decided to conduct some research to determine what really affects whether a B2B brand appears in generative AI responses. ## How we analyzed B2B AI visibility Our research used one of the leading GEO tools, Brandi, to analyze brand mentions and website citations in AI answers. The analysis was extensive, tracking more than 1,000 prompts across 29 brands using four different AI engines (ChatGPT, Perplexity, Grok and Google AI Mode/Gemini).…