Can work be fun? Is it possible for customers to have the same deep engagement with an organization’s products or services that they might experience when playing a game? Can things game designers have learned about what makes games effective from the 40-year-old video game industry, which generates billion annually, be applied to meet business objectives? Wharton legal studies and business ethics professor Kevin Werbach and New York Law School professor Dan Hunter say yes. Lawyers and World of Warcraft players who created the first course on gamification at the Wharton School, Werbach and Hunter recently authored For the Win: How Game Thinking Can Revolutionize Your Business , which helps business leaders to think like game designers in addressing business challenges and provides a roadmap for integrating gamification into business efforts.…