I like everything about Duolingo except the gamification. I don't care about XPs, gems, leagues, quests and all that. It's become excessive. It takes around 20 seconds after each lesson to see and pass through all the gamification features' updates and to…
For better or worse, nearly everyone enjoys a little friendly competition. A study by JWT Intelligence found that 63% of surveyed adults agreed that making everyday activities more like a game would...
A Brand activation that speaks to the soul Untamed Heroine is a poetic tribute to resilience, identity, and the beauty of transformation. Based on the Fall/Winter...
Can work be fun? Can the insights of successful game designers be used to engage customers in a variety of industries? Wharton legal studies and business ethics professor Kevin Werbach and New York Law School professor Dan Hunter, authors of For the Win:…
Gamification may be a new term to most people, but for many members of the business community, it means a new way to create value for their companies, customers and employees, among others.…