Bruce Lee has been named the muse of menswear brand LỰU ĐẠN just in time for Asian American and Pacific Islander (AAPI) Heritage Month.
The late actor and martial arts icon, whose credits include The Big Boss, Fist of Fury and The Way of the Dragon, will be the face of LỰU ĐẠN’s tenth collection, titled All Bets Are Off. Co-founder Hung La counts Lee as the North Star of LỰU ĐẠN and also pays homage to the men of the fashion brand as taking ownership of their existence, just as Lee did.
In dubbing AAPI Month “Bruce Lee Month,” Ha tributes the multidisciplinary entertainer for his presence in martial arts and film with pieces that honor Lee’s visual identity.
