App Store ratings matter more than most Shopify brands realise when they launch a mobile app. A 4.8-star app with 200 reviews gets installed. A 3.2-star app with 15 reviews gets scrolled past. Why ratings are a conversion factor, not vanity When a customer gets a recommendation to install your app, the first thing they do is check the App Store listing. Star rating and review count are the primary trust signals before they decide whether to install. When to ask for a review The highest-converting moments to request a review: After a completed purchase. The customer has just finished a successful transaction. Satisfaction is at its peak. A native in-app review prompt at the order confirmation screen converts well here. After a successful support interaction. A follow-up push notification asking for a review within 24 hours captures customer goodwill at its highest. After a certain number of app opens. A customer who has opened the app 10 times is an engaged user. They have formed a view.…