Henkel’s grooming brand Stmnt (pronounced “statement”) is making moves. The brand is launching a hair and beard shampoo, a translucent shave gel and an aftershave lotion, which puts the brand squarely in the “ grooming ” category after its initial launch with just hair products. Those range in price from $21.98 to $34.95. “We cocreated the brand with barbers to lead the shift from styling to care and ritual,” said Caroline Klaas, vice president of marketing, Henkel Consumer Brands for the North America Professional Beauty Division. “With Stmnt, we stay extremely close to culture and community, and we know how important this is for brands today — everything at Stmnt starts with the barbers and creators, and that really ensures authenticity and grooming is going through a fundamental shift.” Related Articles Part of this shift, Klaas reasoned, is a strengthened emotional connection between consumers and their grooming routines. “For the shopper, shave, beard and skin are no longer separate steps.…