In his book  The Context Marketing Revolution : How to Motivate Buyers in the Age of Infinite Media, author Mathew Sweezey (who also heads up market strategy at Salesforce) argues that the key to breaking through the infinite media noise and reaching customers is context. Hooray! Sounds amazing! \r\n \r\n But first: What is context marketing? \r\n Essentially, it’s designing your marketing efforts so that your brand meets customers in the context of their buyer journey — instead of roping them into yours. A key element of that design is ensuring that the data you use to target your customer is relevant to what they are shopping for right now. As in this minute.…