Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way? By , Head of Content & Media Published on May 13, 2026 • Last updated on May 13, 2026 • 2 minutes read Table of Contents Table of Contents As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space.  In this episode of Conversation with MarTech, we discuss the evolution of marketing technology and the “integration tax” companies pay when managing complex, brittle tech stacks that can lead to data loss and inefficient sales processes.  Khan also shares how Reevo is marketing in a crowded field, his philosophy of marketing as a “craft” rather than just a data-driven exercise, and explains why he thinks the…