If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way. By , Head of Content & Media April 29, 2026 • 2 minutes read Table of Contents Table of Contents Are your team’s high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do.  AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun. In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era. Episode guide 1:12: Meet Christine Royston 2:04: What is bore-out? 7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity?…