Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads operate separately, which adds unnecessary complexity for advertisers managing multiple workflows. That distinction is going away as Google consolidates both into a single feature with a unified on/off toggle. Starting in June, advertisers will no longer need to choose between implementations or manage them independently. The interface will remove method selection entirely, simplifying how the feature is enabled and maintained across accounts. At the same time, Google is expanding the ways data can be used in enhanced conversions by allowing multiple input methods to run in parallel.…