This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that have been refined for years through search query mining, bidding adjustments, landing page testing, and budget prioritization. That type of comparison can create unrealistic expectations for any new traffic source. In this post, we’ll look at where AI Mode may drive direct net-new conversions , where it may play more of an awareness role, and how advertisers should evaluate performance without using the wrong benchmark. AI Mode Is Not Competing With Your Best Keywords One of the biggest mistakes advertisers can make is comparing AI Mode traffic to their top-performing branded or bottom-funnel non-brand campaigns.…