Celsius launches Electric Vibe with "The Surge"

2026-04-28

Celsius has introduced a limited-edition flavor, Electric Vibe, with a campaign tied to the FIFA World Cup. An anthem "The Surge" spot, produced by Quiet Half, shows a foosball game turning into a soccer match with Diplo and soccer players Weston McKennie, Declan Rice and Hirving Lozano. Campaign media includes audio, connected TV, display, out-of-home, search and paid social media.

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