Buchanan's teams with Rauw Alejandro for World Cup

2026-04-28

Buchanan's Blended Scotch Whisky has launched a marketing campaign ahead of the FIFA World Cup in partnership with Latin musician Rauw Alejandro. The campaign includes a music video featuring Alejandro's new song "Dando Vueltas," a limited-edition bottle collection and activations in select markets across Canada, Mexico and the US.

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