Marketers wake up every morning convinced nobody cares about what they’re selling. Most learning and development (L&D) pros assume the opposite, that attention comes with the job title, or at least with the mandatory completion requirement. That gap explains a lot. Mandatory Doesn’t Mean Engaged Think about the last compliance course you clicked through. You showed up. You moved the slider. You passed the quiz. And three days later, you remembered almost nothing. The training counted as “done.” Nobody asked whether it worked. Marketers don’t get that grace period. If they lose your attention, they lose the sale, and they know it in real time. That pressure changes how they think. It should change how we think, too. Relevance Is Rocket Fuel The fastest path to attention is relevance. Not “here’s a module on communication skills.” Real relevance. The kind that makes someone think this was made for me. That means knowing your audience before you build a single slide. What does their day actually look like?…