LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: - Video. - Thought Leader Ads. - Personalized creative. - Qualified Lead Optimization. - Ads duplication. Let’s put a magnifying glass on each and explain the benefits you stand to gain. ## Short-form video is becoming essential on LinkedIn Even though Meta and TikTok are better fits for video, LinkedIn isn’t immune to the video movement — particularly short-form video (7-15 seconds). While having video content is an important line item in your marketing strategy, the right content is even more important. There are plenty of ways to leverage video, including new-ish placements like First Impression Ads. I recommend you try video ads in the feed first to compare performance and engagement with other in-feed ads you’ve been running.…