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Sneak Peak - CMO Report Highlights
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Sneak Peak - CMO Report Highlights

b2bknowledgesharing.blogspot.com·Scott Gillum·about 1 month ago
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The Define & Align the CMO report is avaliable to today after 2 years in the making. The report actually turned out to be more interesting than we orignal thought based on our working hypothesis. The year-long research by the CMO Council and MarketBridge encompassed qualitative and quantitative interviews with CMOs, CEOs, board members, senior marketers and executive recruiters throughout North America. The 80-page report, priced at $295, along with a complimentary executive abstract, is available for download at http://www.cmocouncil.org/ . Here's a teaser of some the insights coming out of the research: Confusion over the role - the casualty rate of Chief Marketing Officers can be reduced if CEOs and boards better understood the role, requirements and value of a CMO and empowered the right individuals to architect all aspects of a company’s operations around the customer experience.…

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