If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isn’t a strategy. This is the reality you’re facing in 2026. According to KEO Marketing: - 73% of B2B websites saw significant traffic losses between 2024 and 2025, with an average 34% year-over-year decline. - The impact isn’t evenly distributed. If your content is primarily informational, you’ve likely been hit harder, with some sectors seeing organic traffic drop 15% to 64% since AI Overviews launched. - News publishers are especially exposed, with Google referrals down 33% globally in the 12 months ending November 2025. These aren’t normal fluctuations. They reflect a structural shift in how people find information online, disrupting business models built on website traffic at the foundation.…