How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research. Click on the whiteboard image above to open a high-resolution version! Happy Friday, Moz fans. In this video, I'm going to be flagrantly ripping off the research of my esteemed colleague, Dr. Pete, who has spent the last six or more months looking into how some of Google's AI Mode and AI Overview and Web Guide responses actually work and what some of the underlying queries behind them are, sort of classifying those, seeing what they do.  Why is this important? Now this is useful and interesting for a number of reasons. One of the most interesting reasons, in my opinion, is prompt research , specifically for prompt tracking or to get different sort of ideas about how people might be looking into or indeed Google themselves might be looking into your brand and your products.…