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The Role of the CMO

b2bknowledgesharing.blogspot.com·Scott Gillum·about 1 month ago
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MarketBridge and the Chief Marketing Officer (CMO) Council have partnered for perhaps the most comprehensive look yet at the top rung of the marketing ladder. “Define & Align the CMO” encompasses interviews and surveys of CEOs, CMOs, other high-level marketers, search firm executives and board members—nearly 1,500 study participants in all. The results of the research are in, and are highlighted in this front-page story in the April 16 issue of Adweek . Given our marketing and sales engagements with a number of Fortune 500 companies, we are well aware of the difficulties faced by CMOs, and believe the importance of the top marketing executive as a driver of company revenue and growth cannot be overstated. The “Define & Align” research sheds new important light on the expectations, challenges, successes and failures of Corporate America in properly assimilating the CMO position into company hierarchy.…

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