As I took on the role of Chief Marketing Officer of Akamai earlier this year, I set out to inspire and challenge our teams to build an impactful global campaign that showcases not just what we do, but what we make possible. What quickly became clear is that to be authentic in talking about what we make possible, we first needed to get crystal clear on our why — WHY our company exists, and what our greater impact on the world is. \r\n It turns out Akamai was not alone in this revelation. According to Forbes , 58% of CxOs agree brand purpose is often the subject of C-suite meetings, and nearly two-thirds of CxOs agree having a clearly defined purpose and demonstrating a positive societal impact is critically important. With good reason, of course. Globally, 67% of people agree that it has become more important that the brands they choose make a positive contribution to society, beyond just providing a good service or product (source: Ipsos Global Trends).…