Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ads, if you have the choice to skip or swipe? Do you watch your company’s ads, if you have the choice to skip or swipe? The answer for you, me, our employee peers is likely no. Reason: Just as for our users… The ad’s in the way. When producing advertising, here’s the reality CMOs ignore: You are not competing against other ads. You are competing against the entire internet. All of it. If a human is actively watching your 60s ad on TV all the way to the end, the most likely reason is her phone’s battery is dead. Pause for reflection. This blog post was originally published as edition #489 of my newsletter TMAI Premium. Each week, I share strategic insights and actionable guidance on how to stay at the very bleeding edge of Marketing, Analytics, and AI-transformation. Sign up for TMAI Premium to accelerate your career trajectory. 100% of TMAI revenues are donated to charity.…
