B2B marketing teams are launching more programs than ever — but for many buyers, this experience is an increase in noise, not value. The newly published Forrester report,  Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth , outlines the core drivers behind why two decades of program proliferation, an inability to adapt to buyer behavior changes, and an environment of measuring marketing and sales for poor behaviors no longer works and offers a practical approach to the solution. Forrester’s surveys, client interactions, and data analysis make a clear case for marketing program orchestration: a shift from channel-specific program execution to coordinated program workflows, orchestrated audience segments, and updated metrics that reflect how revenue is created by meeting the new digital-native buyer’s needs.…