\ { "@context": "[https://schema.org](https://schema.org)", "@type": "AnalysisNewsArticle", "headline": "The new B2B battleground is getting on AI's shortlist", "description": "As generative AI becomes a primary discovery tool for B2B buyers, the new competitive frontier is ensuring brands are cited and recommended within chatbot conversations. This shift marks a convergence of digital advertising, commerce, and trust signals directly inside AI-driven interactions.", "datePublished": "2026-04-16T08:00:00-05:00", "author": { "@type": "Person", "name": "Constantine von Hoffman", "jobTitle": "Senior Editor, MarTech", "url": "[https://martech.org/author/constantine-von-hoffman/](https://martech.org/author/constantine-von-hoffman/)", "sameAs": [ "[https://www.linkedin.com/in/constantine-von-hoffman-7789911/](https://www.linkedin.com/in/constantine-von-hoffman-7789911/)" ] }, "publisher": { "@type": "Organization", "name": "MarTech", "logo": { "@type": "ImageObject", "url":…