There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. By , Head of Content & Media Published on May 27, 2026 • Last updated on May 28, 2026 • 3 minutes read Table of Contents Table of Contents MarTech is owned by Semrush . We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia).…