Even before it made a widely anticipated announcement on July 29 that it would partner with Yahoo to do battle with Google in the market for search-related advertising dollars, Microsoft commenced a 0 million campaign to attract users to its new search engine — Bing. Early reports show that since its June 3 launch, Bing has managed to draw more users than its predecessor, Live Search. According to Wharton faculty, however, while Microsoft’s campaign — which is both a re-engineering and a rebranding of Live Search — has been successful so far, it is unclear whether even such a well-funded effort can make significant inroads in a market dominated by Google. On the other hand, they believe the campaign helped pressure Yahoo into what may ultimately be an important partnership for Microsoft after months of fitful negotiations.…