Google's AI Mode hit 1 billion monthly active users. A year of data reveals how your customers search now — and whether your content is ready for them. The Gist Queries have changed, content hasn't caught up. AI Mode users search in full sentences using words like "find," "explain," "identify" and "summarize" — not the short keywords most brand content was built to match. AI Mode is now a decision engine. Searches starting with "which" have grown 40% faster than overall AI Mode queries, meaning customers are using AI to make purchase decisions — and brands need to be present for that conversation. Multimodal search is already here. More than one in six AI Mode searches are non-text, with image search growing 40%+ month-over-month. Alt text and structured imagery aren't optional anymore. Google's talked a lot this week about marketing and search experiences. First, it was SEO still matters for generative AI search experiences.…